Samsung Circo
PRODUCT & SERVICES DESIGN
Product Design
Challenges & Insights
Increase Samsung devices sales by connecting customer experiences across all Samsung smart products with unique product proposition.
Insights ( Games )
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Games is the largest genre of content
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Samsung is the largest gaming device manufacturer
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70% of mobile gaming happens on Samsung devices
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More than 70% revenues on Google Apps come from Samsung devices
Solutions
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A mobile app which allows you to earn tickets with your favourite games , enter tournament & win Samsung and virtual prizes
CAPABILITIES
Product Strategy
User Experience Design
Stakeholder proposal / Buy-In
User Testing
Visual Communication
A mobile app which allows you to earn tickets with your favourite games , enter tournament & win Samsung and virtual prizes
We design and build a subscription based app:
Samsung Circo
It is design based on a gamer (user) in mind, bringing them the addictive element of carnival where they can play their favourite games to win tickets, which in-return redeem for prizes.
Story Creation
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Brand visual identity of Circo was based on a backstory created
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Collaborated with 3D company on creation of the characters and scene
Visual Style
User Experience Research
Mobile App User Flow
Testing & Iteration
Constant testing and iteration are serious matters in Samsung Content and Solutions Team. Rapid prototyping allows us to simulate ideas and test hypothesis quickly as well as cost-effectively.
Exploration of UI & Various Messaging Style
Marketing
Retail Store Presence
Retail Store Presence
