Samsung KidsTime
PRODUCT & SERVICES DESIGN
Product Design
Challenges & Insights
Increase Samsung devices sales by connecting customer experiences across all Samsung smart products with unique product proposition.
Problem Statement
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Parents fear of their kids access inappropriate content in the mobile space
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Unsure what the kids are surfing while they are at work or doing housework
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Always had a hard time getting their devices back when it’s meal time
Solutions
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A tablet app with curated Kids content from Nickelodeon, Disney, etc…
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A mobile app that allows parents to track their child progress report and manage their time consumption
CAPABILITIES
Product Strategy
User Experience Design
Stakeholder proposal / Buy-In
User Testing
Visual Communication
In 2014, with the bloom of digital tablet, digital learning / digital nanny gains its popularity. With many parents fear of indecent usage of content and “unlimited time” spent on the device.
We design and build a subscription based app:
It is design with a kid (user) in mind, bringing them through an adventure, having them to set their “mission time” and travel to the planets of content.
A/B Testing
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We worked the various user flows to test where are the drop-off rates
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Agile development based on analytic results
Parent Interview & Feedback
“ I wish I can track the progress path and monitor time remotely ”
Key Insights
“ It’s hard for me to take my device back when it’s meal time ”
Product Iteration - kidstime v2.0
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A mobile app is created to allow remote parental control over the tablet which the kid is using at home.
Marketing
